Everyone knows Finland houses “the real” Santa Claus, or simply Santa. However, not many among us may be aware that Finland has also given birth to some of the most successful games companies in the world today.
Global Challengers: Anta Sports
Anta Sports is a great example of the type of Global Challengers we are looking for. The Anta brand was established in 1991. The company’s strategy is to be a competitive global player in terms of sportswear and apparel. They are already known as ‘China’s Nike’. Thanks to the acquisition of Amer Sports, a Finish sportswear conglomerate having brands such as Wilson, Salomon, Arc'Teryx, PeakPerformance, Atomic, they are now also expanding globally.