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Global Challenger: NetEase

As a leading internet technology company based in China, NetEase is dedicated to providing premium online services centred around innovative and diverse content, community, communication and commerce. NetEase develops and operates some of China’s most popular mobile and PC-client games. As of March 31, NetEase had over 100 mobile games offered in China and mobile games contributed 55% of its total revenues. In more recent years, NetEase has expanded into international markets including Japan and North America. Overseas games revenue presently accounts for approximately 10% of total online games revenue. In addition to its self-developed game content, NetEase partners with other leading game developers, such as Blizzard Entertainment and Mojang AB (a Microsoft subsidiary), to operate globally renowned games in China. Thanks to its digital activities, the company is more or less protected against the coronavirus crisis, and can even thrive on it as more people are obliged to stay at home.